Cold calling is tough. Truth is, it can be tough regardless of who you are calling on. So it makes sense to talk to the people who are most likely to buy your product, solution or service, right? Seems like a no-brainer but a common mistake many salespeople make is thinking the higher in the
The world of sales and marketing has evolved rapidly over the years. People and companies have changed the way they make buying decisions. This means companies and their salespeople need to change as well. What is Inbound Sales? Inbound sales is a methodology that prioritizes the needs, challenges, goals and interests of individual buyers. Instead
If you’ve ever had the responsibility of generating sales leads, you’ve probably been told that LinkedIn is a great way to connect with new prospects and create new sales opportunities. While this is definitely true, you probably also realized pretty quickly that it’s not quite that easy. LinkedIn has over 562 million users across the globe. With
Not coaching sales reps is like putting low grade gasoline into a Porsche. It’s going to strain the engine, reduce performance and make it less economical to drive. Why coach? Coaching keeps sales reps tuned for performance. Their minds are set to win, their skills honed, and they are focused on executing your sales process.
Why Case Studies Should Be Your New Best Friend If you’re looking for new ways to turn prospects into buyers, look no further. Case studies are often overlooked, but they can be surprisingly effective. Allowing potential customers to see how your business can solve their problems is great, but showing them actual results is always
Job fit assessments are becoming an increasingly popular form of hiring tool—and for good reason. There are numerous benefits of using job fit assessments as hiring tools. Not only should you be aware of the benefits to help you make your decision, but you should also make sure you’re getting the right assessment for your