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Content Strategy by MyHubPartner

It’s Time to Buy-In To Buyer Enablement Content

There’s a new competitive advantage for SaaS and B2B technology companies: Ease of purchase.  The B2B buyer’s journey hasn’t just gotten complicated for software vendors— it’s equally challenging for buyers. Gartner found that 77% of B2B buyers thought their latest software purchase was “very difficult or complicated.”  We’re all in the business of alleviating some …

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What is Inbound Sales

What is Inbound Sales?

The world of sales and marketing has evolved rapidly over the years. People and companies have changed the way they make buying decisions. This means companies and their salespeople need to change as well. What is Inbound Sales? Inbound sales is a methodology that prioritizes the needs, challenges, goals and interests of individual buyers. Instead …

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5 Ways to Generate Leads in HubSpot Without Landing Pages

5 Ways to Generate Leads in HubSpot Without Landing Pages

Contact us for a free consultation or HubSpot audit. What are Bots? Chatbots, also known as bots, are computer programs that give automated responses to common user questions based on existing data. Bots provide customer support 24/7. Bots make conversations scalable, so your company’s ability to answer customer questions doesn’t depend on its number of …

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